EuropeActive Retention Report 2013
Member retention (or simply retention or adherence) is one of the most important topics in the fitness industry. After decades of discussions, research, reports, practical experiences and much more, it can be concluded that the fitness industry has still not found an adequate solution to substantially improve retention numbers.
Publisher: EuropeActive and BlackBoxPublishers
1st print: 2013
Type: Softcover, full color