Growing knowledge and companies in the global health and fitness sector

to get more people, more active, more healthy

Jan Middelkamp

Man with Mission

Fitness Industry

My Most Recent Publications

Jan Middelkamp

Global Fitness Services

Dr. Jan Middelkamp (1969) holds a Bachelor Degree in Physical Education, a Masters in Science Degree in Health & Sports Science at Utrecht University, and a PhD in Health Psychology and Behaviour at the Radboud University. Jan is a board member and legal director of multiple European and US-based companies, and an international consultant and presenter specialized in customer behavior.

Column Ezine NL Actief

Iedere editie van het Ezine NL Actief bespreekt columnist Jan Middelkamp een onderwerp dat hem bezig houdt. Deze uitgave: het fitness ecosysteem van de toekomst en wat dat gaat betekenen voor ondernemers in onze sector.

The transtheoretical model of behaviour change and exercise behaviour in fitness clubs

Presentation of PhD thesis at Radboud University (in Dutch)

International Presenter

Jan Middelkamp is an international presenter for several decades now, presenting in English, German and Dutch. His presentations are characterized as inspirational, evidence-based, dynamic, high pace, full of practical implications.

Board member EuropeActive

Jan Middelkamp was elected onto the EuropeActive Board of Directors at the Annual General Assembly in Brussels on 24 May 2012 and re-elected at the Annual General Assembly in Cologne on 8 April 2015.

International Consultant

Jan Middelkamp is an international consultant and specialized in strategic and club management, personal training management (PTM) and group fitness management (GFM). Jan is one of the leading customer engagement experts worldwide.

Jan Middelkamp & Les Mills on Dutch TV

Jan Middelkamp and Les Mills in a Dutch TV interview with businesss presenter Harry Mens.


Dr. Jan Middelkamp is a researcher for scientific as well as applied research in the field of fitness and health. His main focus is exercise behavior and changes in health-related behaviors in general. He is testing constructs of the Transtheoretical model of behavior change (TTM) and conducted studies on Self-Efficacy Theory (SET).

Growing the body of knowledge in fitness & health?


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