EuropeActive Retention Report 2014

The purpose of this brand new EuropeActive Retention Report is to introduce a simple and often used framework for behaviour change, and to use this framework to discuss tailor-made and practical strategies to support behavioural change in exercise (training), nutrition and lifestyle in general to be used by fitness professionals. This Book focuses on fitness professionals, such as personal trainers, nutritional experts, fitness instructors, lifestyle coaches, group fitness instructors, and the many others who need specific tools to improve the long-term change of health behaviour of their customers and clients.