HORIZON 2030 – The future of the health and fitness sector

This book is about the future! There are 16 chapters in this book, divided into two parts.

Part 1 covers the fundamental and broad developments for the future. The topics that are covered are Exercise as medicine; promotion of physical activity; corporate wellness; economic perspectives of physical activity and exercise, demographic perspectives, the impact of the 4th industrial revolution and how to build an agile organization.

Part 2 offers contributions on the operational side for the fitness sector and some best practices, possible growth scenarios towards 2030, mergers and acquisitions, the changing customer position, digital developments, customer experience and engagement, the future of group exercise, role of intermediaries, and corporate social responsibility.

No less than 18 international experts have contributed to this publication. There are many tips and suggestions on how to prepare for the opportunities and challenges in the new decade. Happy reading and learning!

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