Publications

The global fitness sector

The global fitness sector is the fitness sector encyclopedia including 624 pages of research

HORIZON 2030 – The future of the health and fitness sector (English & Mandarin)

ENGLISH BOOKS, MANAGEMENT, MARKETING, RESEARCH

This book is about the future! There are 16 chapters in this book, divided into two parts. Part 1 covers the fundamental and broad developments for the future. The topics that are covered are [...]

Marketing and Sales in the Fitness Sector

ENGLISH BOOKS, MARKETING

Authored by renowned experts, Marketing and Sales in the Fitness Sector explains how to get the fitness sector ready for the future. This book gathers together the combined knowledge and opinions [...]

Essentials of Motivation and Behaviour Change published in Finland

ENGLISH BOOKS

In EuropeActive’s Essentials of Motivation & Behavioural Change (2015), a wide range of strategies and practical tools will be presented based on multiple theories and frameworks.

Human Capital published in China

ENGLISH BOOKS, MANAGEMENT

Deze publicatie gaat over het menselijke kapitaal in de fitness sector. Het boek bevat 10 hoofdstukken en 8 case studies waarin de mens in de fitness organisatie centraal wordt gesteld.

Human Capital in the fitness and active leisure sector

ENGLISH BOOKS, MANAGEMENT, RESEARCH

Deze publicatie gaat over het menselijke kapitaal in de fitness sector. Het boek bevat 10 hoofdstukken en 8 case studies waarin de mens in de fitness organisatie centraal wordt gesteld.

Growing the fitness sector through innovation – Chinees

ENGLISH BOOKS, MANAGEMENT

This book is written for club owners and managers in the health and fitness sector who want to learn more about the ways and means to improve their business. For this reason, the book contains [...]

Customer engagement and experience in the fitness sector

ENGLISH BOOKS, MANAGEMENT

This book is written for club owners and managers in the health and fitness sector who want to learn more about the ways and means to improve their business. For this reason, the book contains [...]

The transtheoretical model of behaviour change and exercise behaviour in fitness clubs

ENGLISH BOOKS, RESEARCH

Dit handboek biedt praktische informatie en tools om groepslessen systematisch te managen.

Growing the fitness sector through innovation

ENGLISH BOOKS, MANAGEMENT

This publication gives an extensive overview on innovation and how to implement innovation in fitness clubs.

Fitness Industry Publications by Jan Middelkamp